NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea? Continue reading “NAB Marketing 102. Spaghetti”

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EXCAM EX hands-on video & more.

ex1stuntplane.jpgWhile there’s much ado with blogs (ahem) and other online resources telling you what we can about gear, technology and techniques, manufacturers have gotten wiser to the impact of online media and now release cool stuff directly that used to be limited to outlets like trade shows. Sony’s own web site has quite a bit of information about their new XDCAM camcorders.

Continue reading “EXCAM EX hands-on video & more.”

FreshDV compares Sony HDR-FX1 to PMW-EX1: low light

freshdvlog.jpgIt’s no secret that HDV camcorders have not been able to pull in as much light as their SD compatriots. (at least until the HVR-S270 & Z7 arrive)

Primarily this has to do with itty-bitty HD imaging chips squeezing in as many as 6x the number of pixels into the same physical space as SD chips. Each individual pixel has to be so much smaller that it can’t possibly gather the same amount of photons.

Well, FreshDV has a pair of very clean tiff images comparing Sony’s new PMW-EX1 to the HDR-FX1, what I’ll call Sony’s last CCD-based HDV camcorder. (or last CCD-based non-CineAlta HD camcorder.) We’ll see…

Continue reading “FreshDV compares Sony HDR-FX1 to PMW-EX1: low light”

Best HDV Camcorder under $10,000?

That’s the question that was posed to Google a few times and readers ended up here at TechThoughts.org.

The answer is easy. But, like the answer to Life The Universe and Everything is also simple (it’s 42) it is the question that is far, far more difficult. Actually, it’s the same question that would be asked in many instances that can provide the quick answer. What’s the best boat? What’s the best car?

Well, what’s the question that answers “What’s the best camcorder?” …

Continue reading “Best HDV Camcorder under $10,000?”

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