NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea?


Take Panasonic, for instance.

In one day, I receive information about cheaper P2 media that isn’t guaranteed past 5 years, (so much for the “Most Secure” claim for P2.) I guess they now mean only the “A” series and not the “E” for economical series. Economical for Panny because you’ll have to buy new cards in a few years.


As I wrote about in that “most secure” blog post, I noted that it should already be common knowledge that flash media degrades with read/write cycles. No matter if it is SD cards, or P2 media. Now, does P2(a) have seperate hardware to find the “potholes” and never send data to that sector again while P2(e) media does not? And somehow this single traffic cop is the reason why P2 media is so expensive? And this traffic cop cannot fail? C’mon.

Spaghetti strap 2

Panasonic creates a P2 1080p 3D camcorder not using AVCHD.


it will start developing a professional 3D Full HD production system. The system, which is expected to be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display. Panasonic will exhibit concept models of the 3D system at its booth (Central Hall #3712) at NAB 2009 to be held in Las Vegas, Nevada from April 20, 2009.

3D movies, 3D displays, so I guess the future is 3D. Or maybe not…

Spaghetti strap 3

An SDHC camcorder using AVCHD.


AVCHD is supported by a wide range of editing options…
Panasonic’s AVCCAM series brings the benefits of solid-state HD recording to budget-conscious professionals …
AVCCAM products record stunning professional AVCHD video onto inexpensive, reusable SD/SDHC cards, like digital still photography.  As AVCHD files are digital, they can be transferred and stored on affordable, high-capacity hard disk drives (HDD) or optical storage media and transferred to future storage media as technology advances.

Too bad it still doesn’t have the long lens of the DVC-30. I mean, a 12x lens in a HD camcorder this big?

Heck, you should get Panny’s other AVCHD camera, the Panasonic Lumix DMC-ZS3
– which not only shoots HD video, has a 12x optical zoom, but also shoots 10 MP stills, fits in your pocket, and only costs $399.



In conclusion.

So, P2 is the most secure, unless you buy our new, faster media.
3D is the future, except for all those new camcorders that aren’t 3D.
AVCCAM provides stunning professional AVCHD, except in those concurrent professional products that use P2 and some other “stunning” codec.

Lastly, because it seems all the camcorders are moving to lower cost CMOS chips, which make solid objects look like jello, and can’t record a simple camera flash correctly,Panaosnic offers a glimmer of hope:

The Flash Band Compensation firmware upgrade compensates for the “flash band” effect experienced by most MOS-based imagers. * As these imagers utilize rolling shutter, which records images line by line  instead of simultaneously, as with global shutter technology, they tend to be susceptible to image variance when a light flashes during shooting. A light band (flash band) can appear in the continuous two frames when a flash occurs…

Yaay. Maybe they figured out a way to use CMOS like a CCD.

Oh wait, there’s a disclaimer…

* As there is still a possibility for the appearance of discontinuous motion with excessive camera movement or when recording very high-speed objects, care should be taken in these shooting conditions.

Never mind. You can all go back to your crazy, bendy images. Nothing to see here.

Camcorders that use CMOS image sensors often use a technology called a “rolling shutter.” This exposes different parts of the frame at different times until the entire frame is fully exposed.

If the camcorder is moved before the entire frame is fully exposed, the resulting image may appear distorted. Sometimes, video stabilization may make this distortion more apparent. Videos that show signs of distortion due to your camcorder’s rolling shutter may not be suitable for use with video stabilization.

Do we live in a world where carpenters can make vertical walls or not?



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