Maximize Your Editing Efficiencies

When it comes to maximizing your editing efficiencies, especially when it comes to 4K footage, you have to look at two key factors- the recorded size of the footage you are gathering (compact camera original or much higher “production level” data rates) and the specific processes you use when editing. By carefully choosing or adjusting how you do things, you can save thousands upon thousands of dollars, while also ensuring your edit workflow doesn’t get bottled up.

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Apple’s new iMovie Pro. (aka Final Cut Pro X)

Say goodbye to the Pro Apps as you know them. The writing has been on the wall for several years, yet many Final Cut Pro and Final Cut Studio users continue to cling to the hope that Apple will make a major leap with Final Cut Pro and bring it into 64-bit computing, and finally address the numerous issues that have been on wish lists, sometimes for an entire decade.

Well, Apple demoed iMovie Pro at the FCP SuperMeet this past Tuesday April 12th and made absolutely no qualms about visually signifying the end of the Pro apps as we know them. There was no talk of Color. Soundtrack, Motion, Compressor, DVD Studio Pro, Blu-ray authoring, 3D authoring, feature film features, etc. No the focus was solely on Apple iMovie Pro.

How did we get to this sorry state? Well, I think there was a conversation in January that sort of went like this: Continue reading “Apple’s new iMovie Pro. (aka Final Cut Pro X)”

Wanted: Home Theatre PC Made Simple.

I have been thinking about replacing my aged TiVo box (SD) with an HD version, especially to record HD content off cable and to get Netflix streaming. I was wondering why not a Home Theatre PC (HTPC) and came across this Engadget article that compared TiVo’s latest product: “Premiere” to a properly kitted Windows Media Center HTPC. In the end, each has strengths, and weaknesses. I personally would like a solution that has a built-in audio amplifier so I don’t need yet ANOTHER remote to control THAT.  So, for the sake of Simplicity, and the hodge-podge that is the Premiere interface, I may just go with an older TiVo HD. Wait, do they do Netflix? Hmmm, more research is needed.

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Continue reading “Wanted: Home Theatre PC Made Simple.”

Apple lays off 40 from FCP team, before NAB?

picture-7.pngApple laying off 40 people from the Final Cut Pro software team has been noted on Twitter, but not corroborated anywhere else as I can find.

But if the layoffs are actually true, it begs us to wonder what Apple’s long term dedication is to high-end computers, and professional apps— especially considering that the vast majority of profits come from: iPods, iPhones, iApps, iMacs, iBookstore, iTunes music & TV shows, laptops and soon- iPad.

Continue reading “Apple lays off 40 from FCP team, before NAB?”

Apple, Video Pros & the future.

It’s pretty clear that Apple dropping “computer” from their name was not just to use less ink. They’ve been behind the curve with the hardware for many years. Case in point: after PCs have had a SD card slot for many years, Apple finally decides to integrate this functionality into their laptops (but not desktops.)

mbp15v2.jpg

But, in so doing, they ditch the ExpressCard slot from the 15″ MacBook “Pro” and specifically make the SD card slot not compatible with I/O devices so it can’t be used to expand the computer. wtf?

So now, the 17″ MacBook Pro is the only expandable laptop from Apple- for a starting price of $2500.
If I’m going to spend that much, I’ll buy a Lenovo 17″ (starting at $1,900) that offers me the capability of a quad-core chip, dual internal LCD displays, integrated Wacom tablet, Pantone color calibration of the displays, fingerprint reader for mobile security, internal Blu-ray, integrated cellular broadband, and more.

There were times, back when Apple didn’t have today’s market share, that they produced computers that were affordable, and wildly expandable. They strong to be what the other guys weren’t. They thought differently. That gave us the G3, the G4 towers. It gave us the G3 series PowerBooks with dual media bays, in addition to the PC card slot. That emphasis on providing users with innovative solutions ahead of the pack is gone. Continue reading “Apple, Video Pros & the future.”

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