Maximize Your Editing Efficiencies

When it comes to maximizing your editing efficiencies, especially when it comes to 4K footage, you have to look at two key factors- the recorded size of the footage you are gathering (compact camera original or much higher “production level” data rates) and the specific processes you use when editing. By carefully choosing or adjusting how you do things, you can save thousands upon thousands of dollars, while also ensuring your edit workflow doesn’t get bottled up.

Beware the App Store.

As people willingly walk into the future, they are being lured by streaming this, virtual that, and the ever vague “cloud.” What they do not see or realize is the vanishing control of things they had taken for granted for so long.

The first crack in this “utopia” was when Amazon had to pull books from its bookstore because the entity selling them through Amazon did not have the rights to do so. Well, that’s all proper you’d say, but they also reached into the pockets of the end users who had bought those books, and took those books out of the buyers pockets.

Apple’s new iMovie Pro. (aka Final Cut Pro X)

Say goodbye to the Pro Apps as you know them. The writing has been on the wall for several years, yet many Final Cut Pro and Final Cut Studio users continue to cling to the hope that Apple will make a major leap with Final Cut Pro and bring it into 64-bit computing, and finally address the numerous issues that have been on wish lists, sometimes for an entire decade.

Well, Apple demoed iMovie Pro at the FCP SuperMeet this past Tuesday April 12th and made absolutely no qualms about visually signifying the end of the Pro apps as we know them. There was no talk of Color. Soundtrack, Motion, Compressor, DVD Studio Pro, Blu-ray authoring, 3D authoring, feature film features, etc. No the focus was solely on Apple iMovie Pro.

How did we get to this sorry state? Well, I think there was a conversation in January that sort of went like this:

Apple v. Adobe. – FCS v. CS5. – The choice is pretty clear.

Adobe has really been pushing the limits when it comes to what the software package can do. From CS3, which was nice, but had a few carryover PC apps from a recent purchase, to CS4 which broke new ground in terms of authoring DVD’s for Flash, video in a PDF, and more.

Now CS5 jumps a whole new direction with 64-bit ONLY computing. This cuts some old computers off, but with a decent system, you can access tons more RAM. Add to this the new Mercury Engine using GPU to handle video processing and you can handle multiple streams of heavily compressed video where one stream used to choke a computer. Specifically I mean H.264 and AVCHD, which seem to becoming defacto standards in tapeless acquisition these days.

In an article in EventDV Magazine, Jan Ozer does a pretty nice head-to head comparison and

Apple lays off 40 from FCP team, before NAB?

Apple laying off 40 people from the Final Cut Pro software team has been noted on Twitter, but not corroborated anywhere else as I can find.

But if the layoffs are actually true, it begs us to wonder what Apple’s long term dedication is to high-end computers, and professional apps— especially considering that the vast majority of profits come from: iPods, iPhones, iApps, iMacs, iBookstore, iTunes music & TV shows, laptops and soon- iPad.

No Apple or Avid at NAB-08.

In an interesting move, Apple has pulled out of NAB as reported from various sources and confirmed by Television Broadcast. This move follows Avid’s recent announcement of their non-participation in the annual broadcaster / media / technology expo in Las Vegas.

Final Cut Studio too onerous? try FastCut RT for €24.

Admittedly, it’s not Final Cut Studio.

It’s not Final Cut Pro, or Premiere Pro.

Okay, it’s not even Final Cut Express.

But it’s only 24 Euro and it offers real-time editing!