NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea? Continue reading “NAB Marketing 102. Spaghetti”

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P2 is the MOST SECURE…

16gp2.jpgIt really bothers me when corporate marketing drones get so caught up in their own chest-thumping that they fail to recognize the hypocrisy of the stuff spewing out of their mouths.

For example, this is a quote by a Panny rep on a video mailing list:

P2 is reusable thousands of times
and is the must secure form of digital storage on the planet.

Continue reading “P2 is the MOST SECURE…”

The Sounds of Inevatibility.

mrsmith.jpgAgent Smith said:

“You hear that Mr. Anderson?
That— is the sound of inevitability…
It is the sound of your death…”

As I was unable to attend NAB in person, I read the same news as everyone else and there are clearly a few trends that it pays to notice because they will have a dramatic affect on production in the future. Whether or not you want to go this route, the sounds of inevitability are becoming louder. Continue reading “The Sounds of Inevatibility.”

CompactFlash Media Test Results.

cfextiv.jpgWe’ve worked with an early adopter of the Sony HVR-Z7U to test 10 different compact flash cards currently available. The test results of Marshall Levy, of Maverick Productions, will answer the following questions: Do you need to spend the extra money to get the absolutely fastest media available? What does the extra money actually buy? What kind of errors will we have by starting and stopping recording to compact flash over 100 times?
These are the questions we answer right now.

Continue reading “CompactFlash Media Test Results.”

Flip4Mac Does Grass Valley Infinity – REV or Compact Flash

infnity.jpgPanasonic and Sony aren’t the only ones with flash media in their camcorders. Thompson / Grass Valley partnered with Iomega a couple years back to bring us non-tape recording that was far cheaper than comparative products. The Infinity line of camcorders was born.

Now, Flip4Mac brings us the tools (the glue) that lets you “stick” your Infinity footage into Final Cut Pro.

Continue reading “Flip4Mac Does Grass Valley Infinity – REV or Compact Flash”

Have you voted for TechThoughts yet?

bloggies.gifAs the Bloggies itself says:

Honor. Prestige. Wealth. These are some of the things that a Bloggie won’t bring you. But that won’t stop the Web from voting…

So vote for TechThoughts.org, maybe as “Best-Kept Secret” or “Best New Weblog” or “Best Computer & Technology” or wherever you see fit.

There’s no physical award or big prize, but if advice or information here has helped you, then it costs you nothing to nominate TechThoughts.org for a Bloggie. But it would give us a warm fuzzy feeling.

Thanks!

TechThoughts could win. We need your help.

bloggies.gifAs the Bloggies itself says:

Honor. Prestige. Wealth. These are some of the things that a Bloggie won’t bring you. But that won’t stop the Web from voting…

So vote for TechThoughts.org, maybe as “Best-Kept Secret” or “Best New Weblog” or “Best Computer & Technology” or wherever you see fit.

There’s no physical award or big prize, but if advice or information here has helped you, then it costs you nothing to nominate TechThoughts.org for a Bloggie. Thanks for your support.

Thanks!

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