NAB Marketing 102. Spaghetti

The urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea?

P2 is the MOST SECURE…

It really bothers me when corporate marketing drones get so caught up in their own chest-thumping that they fail to recognize the hypocrisy of the stuff spewing out of their mouths.

For example, this is a quote by a Panny rep on a video mailing list:

P2 is reusable thousands of times
and is the must secure form of digital storage on the planet.

The Sounds of Inevatibility.

Agent Smith said:

“You hear that Mr. Anderson?
That— is the sound of inevitability…
It is the sound of your death…”

As I was unable to attend NAB in person, I read the same news as everyone else and there are clearly a few trends that it pays to notice because they will have a dramatic affect on production in the future. Whether or not you want to go this route, the sounds of inevitability are becoming louder.

Incredible Sony Z7 information!

You may just want to learn French to really understand (correctly) all the information on this site. I’ve included a little bit of it here, and did my best to straighten out the rough automated translation– but all of this is just one section, of FOUR.

So without further hesitation, here’s the Sony HVR-Z7 as you’ve not yet seen it (in English):

CompactFlash Media Test Results.

We’ve worked with an early adopter of the Sony HVR-Z7U to test 10 different compact flash cards currently available. The test results of Marshall Levy, of Maverick Productions, will answer the following questions: Do you need to spend the extra money to get the absolutely fastest media available? What does the extra money actually buy? What kind of errors will we have by starting and stopping recording to compact flash over 100 times?
These are the questions we answer right now.

Flip4Mac Does Grass Valley Infinity – REV or Compact Flash

Panasonic and Sony aren’t the only ones with flash media in their camcorders. Thompson / Grass Valley partnered with Iomega a couple years back to bring us non-tape recording that was far cheaper than comparative products. The Infinity line of camcorders was born.

Now, Flip4Mac brings us the tools (the glue) that lets you “stick” your Infinity footage into Final Cut Pro.

Sony PMW-EX1 vs Panasonic HVX-200? Easy Choice.

A Pair of Hands tested two pro flash media cameras side by side.

The $7000
Sony PMW-EX1,

The $5200
Panasonic HVX200.

.
I have already discussed the media.
But now we can compare image quality.
How do you think three 1920×1080 chips looked compared to three 960×540 chips?

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So vote for TechThoughts.org, maybe as “Best-Kept Secret” or “Best New Weblog” or “Best Computer & Technology” or wherever you see fit.

There’s no physical award or big prize, but if advice or information here has helped you, then it costs you nothing to nominate TechThoughts.org for a Bloggie. Thanks for your support.

Thanks!

Panasonic announces 32g P2 for $1650. Oh boy.

Panasonic has announced the availability of the 32GB P2 solid-state memory card (model AJ-P2C032RG) for its popular P2 HD and P2 product line.

Available at a suggested list price of $1,650, the reusable 32GB P2 card provides recording time greater than media for most tape-based and disc-based systems.

Thankfully, they also lowered the price of their 16g P2 card to $900. But…