Data DVD’s have already been used to distribute all sorts of media, as the replacement for the formerly ubiquitous floppy. From short raw DV files, to completed commercial spots, 4.7 GB of space is pretty good. But for completed TV shows in a HD codec, a DVD is very small.
Blu-ray’s recent vistory bodes well for the independent producer because economies of scale will bring down the cost of both the 27 GB and the new 50 GB Blu-ray disks. The optical media that is at the heart of Sony’s Professional Disk system.