Beware the App Store.

As people willingly walk into the future, they are being lured by streaming this, virtual that, and the ever vague “cloud.” What they do not see or realize is the vanishing control of things they had taken for granted for so long.

The first crack in this “utopia” was when Amazon had to pull books from its bookstore because the entity selling them through Amazon did not have the rights to do so. Well, that’s all proper you’d say, but they also reached into the pockets of the end users who had bought those books, and took those books out of the buyers pockets.

Apple’s new iMovie Pro. (aka Final Cut Pro X)

Say goodbye to the Pro Apps as you know them. The writing has been on the wall for several years, yet many Final Cut Pro and Final Cut Studio users continue to cling to the hope that Apple will make a major leap with Final Cut Pro and bring it into 64-bit computing, and finally address the numerous issues that have been on wish lists, sometimes for an entire decade.

Well, Apple demoed iMovie Pro at the FCP SuperMeet this past Tuesday April 12th and made absolutely no qualms about visually signifying the end of the Pro apps as we know them. There was no talk of Color. Soundtrack, Motion, Compressor, DVD Studio Pro, Blu-ray authoring, 3D authoring, feature film features, etc. No the focus was solely on Apple iMovie Pro.

How did we get to this sorry state? Well, I think there was a conversation in January that sort of went like this:

vDSLRs are not smaller & lighter, nor cheaper.

When I started in the video biz, I had a 3-chip Sony M7 cabled to a separate VO8800 3/4 SP deck with 20-minute tapes and two batteries. It produced very pretty images. Today I carry a phone that shoots HD. My phone is smaller and lighter than the camcorders I started with.

But I am so very tired of vDSLR (HDSLR, EVIL, whatever) fanatics touting that one of the greatest features of the format is that they are so “run & gun” so “small & light” and yet offer so much capability. You mean like full HD output on a big screen, built in stereo audio, XLR inputs, audio metering, waveform, headphone outputs, multiple HD video outputs, on-shoulder balance, easy to toggle and adjust manual settings for focus, zoom, iris, shutter, gain and white balance while shooting? Able to shoot for hours at a time for live events? You know, those features, aside from “it looks pretty” that professionals need all the time?

Well, it turns out that the smaller & lighter vDSLRs can indeed offer many of those features, by throwing away the notion of smaller & lighter. So I wish people would stop touting it as a “you get smaller & lighter AND you get real pro camcorder features.”

The Megapixel Myth is finally reaching manufacturer’s ears.

Nikon’s P7000 increased the model number from the previous model’s P6000, but actually decreases the pixel count on the chip, while increasing the size of the chip. Both factors serve to allow more light into the camera, let the camera record images with less noise, and require less noise reduction, which can obliterate fine detail.

Why the change?

Because Manufacturers are finally hearing the siren call from consumer and pundits who have proved, time and again, that increasing megapixels does not mean better pictures. After a certain point, the optics aren’t even good enough to focus all three colors onto the same pixel, and you get awful chromatic aberration.

But more importantly than that, a faster chip, and faster glass, means you can take great photos in more lighting conditions– like indoors, like at night, and it means that those photos will look better, with less blurred motion, or noise from gain. Moreover, it has the side effect of making the tiny built-n flash seem more powerful.

NAB marketing 101… link correctly.

The barrage of NAB press release e-mails is raining down. So much so that, if you’re busy with projects, like I am, you dismiss most of them unless something really interesting catches your eye.

Only then do you say, “Okay. This sounds interesting enough for me to stop what I am doing and read this one little tidbit of information about this one thing.”

What happens next is exactly what should not.

Apple Delivers. Or maybe not.

Today, Apple has again demonstrated their incomparable ability to not listen to their customers– the customers that purchase their computing products.

Today was the day, for all those who have been clamoring for years for more choice and for more options in the number of desktop products, Today was the day that Apple delivered not one, but two models. Not new but the same models they already had, and have had for more than four long years. (equivalent to 20 human years)

Many expected, hoped, pleaded that Apple would finally add a mid-size machine into the center of their computer product line. 

Apple says: Firewire be gone!

As I watched Apple revise the MacBook line with graphics performance that trounces the integrated Intel graphics, I began to think that the MacBook could well be the mythical mid-range desktop machine we’ve been waiting for- dual core, powerful graphics chipset capable of Dual-link DVI output, all the ports on the “back” & optical drive on the front… Plus the nifty ability to pick it up and take it with you!

No longer hamstrung by the Intel integrated graphics chipsets, this powerful new Mac could be had for just $1299… but there’s one BIG problem…

Apple MobileMess

This week, Tech pundit David Pogue make some excellent points about Apple’s new endeavor to provide Microsoft “Exchange for the rest of us” with Apple’s new MobileMe service. Not only did they give former .Mac subscribers the option to NOT take part in this new service and keep other service that are no longer offered, but Apple has had interminable problems with the new service.

The worst part is, however, the cold shoulder that Apple gives to those who get screwed.

One step forward – two steps back.

As reported by AppleInsider, Apple’s iPhone 2.0 software enables secure erasure of your personal data, however, it also moves Apple away from iSync compatibility and into their own little cloud of interoperability.

Remember iSync?

Back when Palm dominated the PDA world, and Apple had zero inkling of their own phone hardware, they got the bright idea to make hooks in the software to sync phone numbers, addresses, calendars, notes and more between Apple computers (remember those?) and phones and PDAs from other companies.

P2 is the MOST SECURE…

It really bothers me when corporate marketing drones get so caught up in their own chest-thumping that they fail to recognize the hypocrisy of the stuff spewing out of their mouths.

For example, this is a quote by a Panny rep on a video mailing list:

P2 is reusable thousands of times
and is the must secure form of digital storage on the planet.