Maximize Your Editing Efficiencies

When it comes to maximizing your editing efficiencies, especially when it comes to 4K footage, you have to look at two key factors- the recorded size of the footage you are gathering (compact camera original or much higher “production level” data rates) and the specific processes you use when editing. By carefully choosing or adjusting how you do things, you can save thousands upon thousands of dollars, while also ensuring your edit workflow doesn’t get bottled up.

Continue reading “Maximize Your Editing Efficiencies”

Testing CS-mount lenses on the Panasonic GH2

As a new owner of a Panasonic GH2 Micro 4/3 camera, I have entered the experimental phase of lens gathering.

The large sensor still cameras that also offer video capability are now plentiful and there’s a resurgence in interest in older lenses from still cameras, film cameras, and even security cameras. My research showed that CS lenses use the same screw thread and size as C-mount lenses, but they were designed to be 5mm closer to the sensor. I wanted to see for myself what exactly that differences meant in terms of usability for the GH2. Continue reading “Testing CS-mount lenses on the Panasonic GH2”

vDSLRs are not smaller & lighter, nor cheaper.

When I started in the video biz, I had a 3-chip Sony M7 cabled to a separate VO8800 3/4 SP deck with 20-minute tapes and two batteries. It produced very pretty images. Today I carry a phone that shoots HD. My phone is smaller and lighter than the camcorders I started with.

But I am so very tired of vDSLR (HDSLR, EVIL, whatever) fanatics touting that one of the greatest features of the format is that they are so “run & gun” so “small & light” and yet offer so much capability. You mean like full HD output on a big screen, built in stereo audio, XLR inputs, audio metering, waveform, headphone outputs, multiple HD video outputs, on-shoulder balance, easy to toggle and adjust manual settings for focus, zoom, iris, shutter, gain and white balance while shooting? Able to shoot for hours at a time for live events? You know, those features, aside from “it looks pretty” that professionals need all the time?

Well, it turns out that the smaller & lighter vDSLRs can indeed offer many of those features, by throwing away the notion of smaller & lighter. So I wish people would stop touting it as a “you get smaller & lighter AND you get real pro camcorder features.” Continue reading “vDSLRs are not smaller & lighter, nor cheaper.”

NAB Marketing 102. Spaghetti

clipart_food_spaghetti.jpgThe urban myth is – you find out if spaghetti is done by taking  a piece and throwing it at the wall to see if it sticks.

However, one of the tips we shot for Healthy Flavors‘ “Mythbusters” show, explains this to be false, but it hasn’t stopped companies from trying the same tactic: when you don’t know what to make, make all kinds of things, throw it at the market, and see what sticks.

Is this a good idea? Continue reading “NAB Marketing 102. Spaghetti”

HD Everywhere?

samsung-omniahd.jpg

Well, the 2009 Photo Marketing Association’s annual conference is March 3-5 and it’s expected that most everyone who hasn’t already announced a still camera capable of HD video recording— will at the event. This is not to say that video camcorders are not needed any more. I have already shot video with these new “HD-capable” still cameras… and let me tell all the video camcorders out there: your jobs are secure.

The other shoe to drop recently is the first cell phone to tout HD video recording capability. Personally, I am hoping for about 5 MP of quality pictures, but HD video? I doubt it. The proof will be in the pudding when these things actually ship and the video makes its way onto the web for everyone to critically assess.

Either way, the main problem these devices have, aside from the complete lack of control of “camera” functions while shooting, is video that is plagued with problems… Continue reading “HD Everywhere?”

The Sounds of Inevatibility.

mrsmith.jpgAgent Smith said:

“You hear that Mr. Anderson?
That— is the sound of inevitability…
It is the sound of your death…”

As I was unable to attend NAB in person, I read the same news as everyone else and there are clearly a few trends that it pays to notice because they will have a dramatic affect on production in the future. Whether or not you want to go this route, the sounds of inevitability are becoming louder. Continue reading “The Sounds of Inevatibility.”

Panasonic HMC150. Still wrong.

Panasonic has announced a new addition to its “pro” AVCHD hmc150lead.jpgproduct line that continues to use the design of its popular DV-based AG-DVX100.

The new AG-HMC150 handheld is scheduled for shipment later this year. It joins the on-shoulder HMC70 as one of the two new versions of the same HSC1U AVCHD camcorder that Panasonic released last year. I reviewed the HSC1U camcorder in August of 2007. Does this new camcorder fix the most important limitation of Panasonic’s AVCHD camcorders? Lets find out…

Continue reading “Panasonic HMC150. Still wrong.”

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