10 Minutes to air is NOT time for Fundamental Change.

clockAn 8 am crew call for a Noon live webcast makes total sense in the total production scheme of events. There’s a lot to set up, review, practice, re-adjust, and more that those 4 hours literally just fly by. I was recently tapped by Magic Video, Inc. To oversee and direct a live webcast for a corporation announcing a name change and philosophy reorganization to their key personnel. The announcement to the public and shareholders will come later.

Crew were all on hand early, making sure all the technical aspects of the production were up to speed and ready for that “red light” of live production. The talent, meaning the two CEOs of the company, didn’t arrive till 20 minutes before air, they had rewritten the script and, instead of bullet points, they said they wanted to read it verbatim. All those changes with 15 minutes to go? Time to scramble… Continue reading “10 Minutes to air is NOT time for Fundamental Change.”

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