Firestore versus Archos.
Riddle me this, caped crusader…
If I want to capture video
direct to hard drive
in a pocketable recorder
I could pay a lot or a little,
then get a little or a lot.
So which do I order?
Well, lets’ see:
For nearly $2000, ‘s FS100 gives me:
100g hard drive,
hard to read monochrome screen with deep blue background,
no video preview,
no internal video playback
For $382 (& free shipping) the Archos 605 gives me:
160g hard drive
4.3″ full color 800X480 touchscreen
the ability to see video being recorded into the Archos
video, audio and still playback of more than 13 different formats
Just half an inch thick
Okay, yes, the Firestore is engineered to accept professional production formats and wrap them in various AVI or QuickTime envelopes to facilitate nearly immediate editing. The Archos only records standard def video to MPEG-4- but jeez, with a 160g hard drive, I can record 400 hours of video.
So let me ask you, if I made a clunky-big hard drive recorder with an LCD screen that was cutting-edge in 1978, would it be worth $2000 today? Better yet, do you think it wold cost $1600 to license and engineer the codecs the Firestore has into the Archos? Oh, wait, I’m forgetting the value of the drop-dead gorgeous full-color LCD touch screen and the ability to play back video content from within the device!!!
How much would it cost Focus Enhancements to add that screen to the Firestore?
So how can Archos make so many different models, and change them so often, and still charge so little?
The R&D to design, manufacture, license, build, ship and manage so much different, ever-changing hardware… and still make a profit, means that professionals who settle for technology from 1978, for ungodly prices, that refuses to change, or be updated or advance after how many years… we are being had. Taken to the cleaners.
Actual photo of my Firestore screen in use.
It’s time to stand up and demand professional products that aren’t a joke compared to the technology available to consumers from any electronics store, for one fifth the cost of our pro gear. Demand a color screen. Demand video playback. Today, video decks have screens that let you know the signal is making it into the deck. Why not the Firestore?
For something really wonky, there’s the MaPower 2.5″ hard drive enclosure which serves to only copy flash memory cards to hard drive: CF I/II, MD, SM, MS, MS-Pro SD, Mini-SD, MMC Card, XD, etc. But the screen on this $42 enclosure looks like it could easily be better than the one on the $2000 Firestore.
Only by demanding what you deserve will you get it; because it’s clear they are perfectly willing to never update the screen and playback capability of the hardware, and continue to sell it to you at ungodly prices.
It’s time for a change.
It’s official. We’ve Moved!
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