Mastering the Dallas Screenwriter’s Association – 2011 Short Film Showcase

What does it take to master 11 DVD’s, 4 WMVs, and 3 .mov’s onto one disc? Not a lot. But it does take a thorough of understanding what goes into mastering a DVD and what the shortest distance is between Source and Delivery.

The Dallas Screenwriters Association had gathered more than 12 movies for it’s 2011 Showcase. Add to this some PSA’s and some new media created specifically for this program, and you have the makings for a special challenge. But there’s a way around this potentially tricky multiformat maze that enabled the finished DVD to be delivered in just a couple days- and that includes delays for work on other projects, and the need to create a few new media bits.

What does it take to compute?

As tablets begin to overtake desktop and laptop computers as the “go to” piece of hardware for getting a job done, the need for a big OS and big apps falls into question. Case in point, you can shoot HD, edit and upload to your favorite web repository from an iPod Touch, Android phone, Windows Phone, etc. Apple’s latest OS- Lion, pulls liberally from the iOS devices, and Windows 8 is rumored to be a lot like their Windows Phone OS. It is with this background that I checked out how big the apps were in my Mac OS Applications folder, and I was pretty surprised by the results.

Apple’s new iMovie Pro. (aka Final Cut Pro X)

Say goodbye to the Pro Apps as you know them. The writing has been on the wall for several years, yet many Final Cut Pro and Final Cut Studio users continue to cling to the hope that Apple will make a major leap with Final Cut Pro and bring it into 64-bit computing, and finally address the numerous issues that have been on wish lists, sometimes for an entire decade.

Well, Apple demoed iMovie Pro at the FCP SuperMeet this past Tuesday April 12th and made absolutely no qualms about visually signifying the end of the Pro apps as we know them. There was no talk of Color. Soundtrack, Motion, Compressor, DVD Studio Pro, Blu-ray authoring, 3D authoring, feature film features, etc. No the focus was solely on Apple iMovie Pro.

How did we get to this sorry state? Well, I think there was a conversation in January that sort of went like this:

OWC eSATA Upgrade Program for Apple iMac 27″ 2010 Models

Well, it’s finally happened. And the expert gurus at Other World Computing are the ones that made it happen, again. Giving Mac users the capabilities and features that our PC brethren have been enjoying for years now- eSATA ports.

Apple’s latest computers have Intel Core i3, i5 and i7 processors. Decent graphics power, and beautiful IPS displays, but seriously lack for fast external disk I/O.

Apple has standardized on the obsoleted FireWire 800, but  the rest of the industry has already forgotten about FireWire. They have moved on to eSATA for speeds in the hundreds of MB per second as opposed to FW800′s mere 60 MBps or so. So a Mac user who wanted to use eSATA drives had to have a computer they to which they could add an eSATA card (Mac Pro or 17″ MacBook Pro). But OWC changes that game today.

Apple lays off 40 from FCP team, before NAB?

Apple laying off 40 people from the Final Cut Pro software team has been noted on Twitter, but not corroborated anywhere else as I can find.

But if the layoffs are actually true, it begs us to wonder what Apple’s long term dedication is to high-end computers, and professional apps— especially considering that the vast majority of profits come from: iPods, iPhones, iApps, iMacs, iBookstore, iTunes music & TV shows, laptops and soon- iPad.

Flash Media and the Demise of the Deck

Even though professional and prosumer camcorder prices haven’t substantially changed over the years, the quality of the footage, and the features you have at your fingertips, have increased dramatically since the era of plumbicon tubes and 3/4″ tape. One the most revolutionary changes is the most recent one: the arrival of compact flash storage in mainstream HD video acquisition.

PC Makers bring the Shizzle. Apple yawns.

While the netbook category continues to broaden and now develop new spin-offs, Apple continues to twiddle its thumbs. In an age where Apple is all about consumer electronics more so than professional production solutions (i.e. just one) this type of decision just doesn’t make sense.

However they confirmed their stance during their July 21st 3rd quarter fiscal conference call pretty much laid rumors to rest with some pretty strong language.

Apple’s new Final Cut Studio – DVD Studio Pro gone?

One copious absence from Apple’s latest Final Cut Studio upgrade (touting over 100 new features) is any mention of DVD Studio Pro… or ANY disk authoring program at all.

Apple, Video Pros & the future.

It’s pretty clear that Apple dropping “computer” from their name was not just to use less ink. They’ve been behind the curve with the hardware for many years. Case in point: after PCs have had a SD card slot for many years, Apple finally decides to integrate this functionality into their laptops (but not desktops.)

But, in so doing, they ditch the ExpressCard slot from the 15″ MacBook “Pro” and specifically make the SD card slot not compatible with I/O devices so it can’t be used to expand the computer. wtf?

So now, the 17″ MacBook Pro is the only expandable laptop from Apple- for a starting price of $2500.
If I’m going to spend that much, I’ll buy a Lenovo 17″ (starting at $1,900) that offers me the capability of a quad-core chip, dual internal LCD displays, integrated Wacom tablet, Pantone color calibration of the displays, fingerprint reader for mobile security, internal Blu-ray, integrated cellular broadband, and more.

There were times, back when Apple didn’t have today’s market share, that they produced computers that were affordable, and wildly expandable. They strong to be what the other guys weren’t. They thought differently. That gave us the G3, the G4 towers. It gave us the G3 series PowerBooks with dual media bays, in addition to the PC card slot. That emphasis on providing users with innovative solutions ahead of the pack is gone.

SmartSound for FCP

SmartSound has released their plug-in for Final Cut Pro that allows Smartsound to see open FCP projects, including all the different sequences, and import markers from that timeline into SmartSound to make the process of adding music to your project a breeze.

The demo from Larry Jordan is up on the SmartSound web site and we’ve got it for you here as well.