NAB marketing 101… link correctly.

The barrage of NAB press release e-mails is raining down. So much so that, if you’re busy with projects, like I am, you dismiss most of them unless something really interesting catches your eye.

Only then do you say, “Okay. This sounds interesting enough for me to stop what I am doing and read this one little tidbit of information about this one thing.”

What happens next is exactly what should not.